Ever since I was a kid, roaming the open meadows of my childhood friend's farm, I've been obsessed with the cowboy lifestyle. The wide-open grasslands, horseback on dusty trails, heck, even wrangling (though that might involve a bit less flailing on my end). So, when the Canadian Cattle Association invited me out for a real ranch experience, you better believe I saddled up faster than you can say "yeehaw!" Turns out, these ranchers are about way more than just steaks on the barbie. They're like the ultimate grassland guardians, keeping these ecosystems healthy – and get this, grasslands are more endangered than rainforests and coral reefs! Mind. Blown. Here’s an overview of my day spent on a working ranch.

The Canadian Cattle Association
First, let me tell you a bit about the Canadian Cattle Association (CCA). They're the national voice for Canada's beef farms and feedlots. Their Public and Stakeholder Engagement (PSE) division works to communicate the positive contributions of the beef industry, including environmental and societal benefits. The CCA recognizes the importance of sustainable practices and how cattle ranching can coexist with healthy ecosystems. The purpose of this trip was to bring content creators together to learn more about these efforts and share them with you, but it's important to acknowledge the complexity of the issue and have open conversations about both the challenges and opportunities.

Lammle’s Western Wear
We kicked off the day with an exclusive shopping experience at Lammle’s Western Wear. I’ve always wanted to channel my inner cowboy, and today was my chance! With a shopping budget and some sweet discounts, I got outfitted in true Western style. I landed on the perfect beige felt cowboy hat paired with stylish yet comfortable boots. This store was like a Western wonderland, hats piled high and boots of every colour and style. While we shopped, we had a light breakfast with mimosas to get us ready for the day ahead.

Heading to the Ranch
Next, we left the city behind and headed to Trail’s End Beef - a family ranch near Nanton, AB. Think wide-open spaces, grazing cattle, and the freshest air you can imagine. This wasn’t some Hollywood set – it was the real deal. We got to meet the ranchers, the cattle, and the horses, immersing ourselves in the authentic ranching lifestyle. Tyler and Rachel, the fourth-generation ranchers hosting us (with the fifth generation already deeply engrained in the business and way of life!), were practically glowing with passion for what they do. You could practically smell the dedication in the air (along with maybe a hint of burgers on the grill!).

Lunch in the Barn
Seeking refuge from the hot summer sun, we stepped into the cool embrace of the barn for lunch. Simple elegance defined the space of the working barn – Rope and saddles hungproudly, while wildflowers in textured glass votives provided a warmth to the space. Here, the air hung heavy with the sweet scent of wood and… burgers! Not just any burgers, mind you. These were symphonies on a bun, crafted by the executive chef at CHOP Restaurant. Each bite was a revelation – the beef, raised right here on the ranch, boasted a depth of flavour that could only come from a life well-lived under the vast prairie sky.

Exploring and Competing
After lunch, we explored the farm and took part in some ranching activity demos. It was hands- on, informative, and incredibly fun. We even had a go at roping, with plenty of mingling and photo-ops to keep the energy levels high. I was in my element.

Visiting the Native Prairie
In the afternoon, we drove out to a parcel of native prairie where Tyler and Rachel graze their cattle. Here, the vastness held a different kind of energy – one of quiet power and tranquility. Rolling green hills were ablaze with an unexpected vibrancy. A rainbow of wildflowers, bursting forth in an explosion of colour, painted the landscape in a way I'd never witnessed before. The Nature Conservancy of Canada and Ducks Unlimited Canada were there to explain the importance of these grasslands and how cattle and wildlife coexist beautifully. It was an eye-opening experience that made me appreciate these efforts even more.

Raising Canadian beef is crucial for our environment and future. Grazing cattle not only keep our grasslands thriving but also support wetlands, healthy soils, and biodiversity. Plus, the land where cattle roam is a sanctuary for countless wildlife and endangered species. By supporting beef farmers, we're helping protect these vital ecosystems and ensuring a sustainable future.

Wrapping Up with Dinner
After a full day of adventures, we headed back to the hotel for a quick cleanup before our group dinner at Chop Steakhouse, just across the road. The dinner was a feast, with delicious food and even better company. We shared stories, laughs, and a lot of beef industry insights.

Final Thoughts
This Western journey with the Canadian Cattle Association was an unforgettable experience. From the immersive ranch life to the educational moments about our environment, it was a day packed with fun and learning. Big thanks to the CCA for hosting such an incredible event. Until next time, y’all!

Disclosure: I have participated in a sponsored partnership with the Canadian Cattle Association. Opinions in this post are my own.